Belated New Year wishes to all my dear Fratelli! As one of the final Fratello writers penning down my horological resolutions for 2024, I hope the theme hasn’t worn thin yet. Rest assured, my plans diverge significantly from those of my colleagues, making this article a departure from the norm. Notably, the looming uncertainty in my near future adds a unique twist to my resolutions.
As many of you may already know, I’m in the midst of launching a watch company. After over a year of development, 2024 marks the debut of my inaugural timepiece. Naturally, this endeavor will significantly impact my watch-collecting hobby, regardless of the outcome. If you’re fatigued by VPC-related discourse, consider skipping this article, as it’s impossible to discuss 2024 without delving into it. For those still with me, let’s embark on this journey together.
Reflecting on 2023:
The journey of starting a watch brand has long been a dream of mine. However, it wasn’t until I authored and published my book on the vintage Datejust that I mustered the necessary confidence. “If I could accomplish this, perhaps I could take the next step,” I reasoned. Unfortunately, familial hardships stalled my plans around that time, relegating them to the back burner. However, 2023 brought a glimmer of hope amidst the darkness, reaffirming my belief that life is too short to defer one’s dreams. With renewed determination, I officially launched VPC in January.
This venture necessitated a temporary halt to my watch-collecting pursuits, primarily due to financial constraints. Launching a business, especially in the watch industry, entails significant costs. I secured a substantial business loan and tightened my personal expenditures accordingly. Consequently, 2023 was a year of restraint and austerity.
My watch collection underwent significant downsizing, with the sale of six timepieces and the acquisition of one in return. The Panerai Radiomir PAM00210 replaced several best replica watches that saw minimal wrist time. Despite this, it was a fulfilling year from a horological perspective. I authored numerous articles for Fratello, successfully sold out my book, and thoroughly enjoyed the development process of my watch. While I initially aimed for a 2023 release, feasibility constraints pushed the launch to this year.
Resolutions for 2024:
Resolution #1: Launching the VPC Type 37HW: Undoubtedly, my primary watch-related resolution for 2024 is to unveil the VPC Type 37HW. With fully functional samples anticipated in the coming months, I aim to commence the pre-sale phase this spring, pending the absence of any significant unforeseen issues. Collaborating with Morgan for exceptional photography, the samples will embark on a promotional tour across various media outlets before the pre-sale for the initial production run commences.
This inaugural run comprises 300 watches, with 100 units available in each of the three dial colors. In essence, my resolution is to sell 300 watches this year. The success of the pre-sale will determine whether VPC emerges as a thriving startup or grapples with substantial debt. In the event of success, my approach to watch collecting will undergo a transformation, as elaborated shortly. Conversely, failure would entail liquidating my existing watch collection, serving as collateral for the business loan. In either scenario, watches will be transacted this year, albeit with divergent outcomes.
Optimistically envisioning a swift sell-out and the realization of VPC as a bona fide watch company, let’s explore my remaining resolutions for 2024.
Exploring Diverse Watches:
My evolving interests extend beyond the realm of GADA-style watches, epitomized by the VPC Type 37HW. While developing my dream all-purpose timepiece, other watches of similar ilk lost their allure. Consequently, I parted ways with favorites like my King Seiko, as they paled in comparison to my project. Even if the endeavor falters, I’ll have functional prototypes to fulfill this niche.
Consequently, my gaze now drifts towards fake watches distinct from VPC’s ethos—timepieces unlikely to overlap with my brand’s offerings. The Panerai Radiomir exemplifies this shift, with its design and heritage securing a permanent place in my collection. Similarly, the Cartier Santos Galbée XL beckons with its historic significance and timeless elegance, offering a departure from VPC’s aesthetic.
The allure of IWC’s Big Pilot’s Watch 43 further diversifies my collection, highlighting the newfound appreciation for distinct horological styles. Likewise, the absence of Haute Horlogerie pieces, particularly from Breguet, prompts consideration for their timeless elegance and craftsmanship.
On the Fence:
The allure of classics like the Rolex Submariner 14060(M) presents a dilemma. While undeniably enticing, its potential acquisition conflicts with VPC’s future dive watch project, raising uncertainties about its compatibility with my collection.
Closing Thoughts:
2024 heralds a year of unprecedented change and uncertainty. Whether I’ll realize my aspirations or encounter setbacks remains uncertain. Nonetheless, I’m poised to embrace the challenges and opportunities that lie ahead, confident in my ability to navigate this pivotal year.
As I embark on this journey, I invite you to ponder: If you were to develop a replica watch, what type would it be, and how would it influence your collecting hobby? Share your thoughts below; I’m eager to hear your perspectives.
Here’s to embracing the uncertainties of 2024 with enthusiasm and determination. Onward to realizing our dreams!